Social Innovation in Olive Oil Cooperatives: A Case Study in Southern Spain

Recent years have witnessed a notable increase in the implementation of social innovation strategies for creating products with major impact. Despite lack conceptual clarity still surrounding term, innovation, as participatory research method, is finding scope growth agricultural cooperatives, whether areas R&D and knowledge transfer, or commercialization innovative products. Society has underscored need change environment new projects that help improve socioeconomic living conditions, promoting territorial development through transformation. In case cooperativism olive oil industry southern Spain, cooperatives are responsible 70% produced there. As such, actions carried out under their influence huge impact on population serve tools anchor people to municipalities. This article analyses study from an cooperative, exploring project involving transfer public awareness-raising label early harvest called “Primer Día de Cosecha” (First Day Harvest). It also assesses Andalusian municipality Bailén (Jaén).